Wednesday, February 15, 2017

A new era dawns for Snow Business

'Plan on a steady hand, with an eye on the future.'

By Cheryl Higley
On behalf of the Snow Business magazine team, we hope 2017 is off to a great start for you! The past several months have been very busy at Snow Business as we began our transition to the SIMA staff. 

In case you missed the news, SIMA’s Board of Directors ended its practice of partnering with a third-party publishing company to produce the magazine. The decision to self-publish was seen as an opportunity to make a significant, long-term investment in the development of one of SIMA’s greatest membership benefits as well as to grow and advance the association and the marketplace. 

What does this mean for our readers and advertisers? Plan on a steady hand, with an eye on the future. The entire small - but mighty - Snow Business team joined SIMA, ensuring continuity for the magazine. But the new publishing structure has renewed our excitement for its future. 

Editorially focused 
From an editorial standpoint, our goal remains - to deliver the best solutions, resources and insights that can help our readers build better snow businesses. 

As you’ll see throughout the February issue, Art Director Lisa Lehman completed a brand refresh to modernize the magazine, including a new logo that puts snow front and center. You’ll also see new contributors as well as some of our long-time writers, all of whom either work in or consult to the industry. The Editorial Advisory Committee, comprised of SIMA members, continues to assist me in directing the magazine’s vision. 

The shift to SIMA will allow the magazine and the editorial committee to more closely work with SIMA’s Membership and Education committees to ensure the magazine and its new digital initiatives can help promote or complement their work. 

We will constantly evaluate not only what content is most valuable to our readers but also the best way to deliver it (in print or online), and in what format (video, podcasts, webinar, etc.). You can volunteer to share your insights by joining the Snow Business Readership Panel. I use this panel to gauge feedback, get story ideas and sources, and engage readers who may be interested in sharing their expertise with their peers. Join here:

Advertiser opportunities
Our sales team of Publisher Leslie Boomer, Sales & Account Development Manager Allison Blasko, and Member and Sponsor Development Manager Heather Carew are better able to serve our advertising partners by more closely aligning programs to span the platforms, including the Snow & Ice Symposium, e-newsletters, special sections, custom projects and value-added training and learning materials.

On behalf of the entire Snow Business team, we are so excited to fully integrate into the SIMA family and to continue to work on your behalf to deliver peer-driven, relevant and insightful information that delivers outstanding membership value and helps to move the industry forward. 

New e-newsletter program
When Snow Business joined the SIMA team, one of our first tasks was to identify overlaps in digital offerings. The most obvious was in the Snow Business Insights e-newsletter and SIMA’s Training Spotlight and Action Alert. 

We took the best of both and created a new e-newsletter program that launched in January. Each month, subscribers will receive e-newsletters with a targeted focus:

SIMA Solutions features quick tips, videos and stories in key areas like business, risk, operations and ice management. (Replaces SIMA’s Training Spotlight.)

SIMA Action calls readers to action on a topic or industry initiative. Hear from SIMA board members or staffers, gather information on SIMA resources and connect with the SIMA Library. (Replaces SIMA’s Action Alert.) 

SIMA Tools is an exciting new e-newsletter that will showcase products and industry suppliers, how-to information, and SIMA Savings specials that allow members to get the best bang for their buck.

 Subscribe now at

Contact Cheryl at or call her direct line at 262-236-9972.

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