Tuesday, July 19, 2016

SIMA sponsors report measuring scope of industry

'In SIMA’s process of building professionalism and best practices, we need to better understand who we are. Having this first impact report is a step toward this knowledge acquisition.'

By Martin Tirado, CAE
$23 billion. That’s roughly the market size of the private snow and ice management industry in the United States and Canada combined, according to the first-of-its-kind impact report sponsored by SIMA. 

The purpose of producing this report was simple: Generally, there is a complete lack of essential information on size, scope, demographics and economic impact in the private snow and ice management industry. Thus, SIMA contracted with an experienced researcher, WolfWorks Consulting, to uncover this information. We found that knowledge of the market is critical to understanding the current state of the industry. Once acknowledged, benchmarks and trends can be built upon the baseline data and decisions made on how our market impacts all of us. In SIMA’s process of building professionalism and best practices, we need to better understand who we are. Having this first impact report is a step toward this knowledge acquisition. 

The strategy now for SIMA is to discover what’s next. We want to hear from you about what information was useful in the impact report and where information is still lacking. We will work to analyze what information can be used at a local level to help SIMA members successfully operate their businesses.

This will not be easy since the impact report confirms that the industry is exceptionally fragmented. The top four largest operators account for less than 5% of overall revenue. With an industry of more than 22,000, we see an opportunity to grow the association and bring value to a greater number of snow and ice management professionals. We will continue to lead the industry and need make clear, convincing value propositions for more membership participation.

A few demographics measured in the impact report:
  • A ‘Top 10’ list of the largest U.S. states in overall market size.
  • Total snowplow service operators, including how many are employers vs. sole proprietors.
  • Amount of paved surfaces in square miles, including total parking spaces and facilities.
  • Percentage of snow and ice services for companies with multiple lines of business (landscaping, exterior maintenance, etc.)
An executive summary of the report is available to download here. A full report and webinar addressing the findings will be available in late August. 

Tuesday, July 12, 2016

Getting a head start

SUNY Cobleskill is the first college in North America to offer ASM modules as part of its degree process

By Timothy Marten
This spring, SUNY Cobleskill became the first college in North America that incorporates Advanced Snow Manager credentials as part of the degree completion process.

In collaboration with SIMA, SUNY Cobleskill has developed the “Advanced Snow Management” course that couples SIMA’s Advanced Snow Management online modules and credentialing with hands-on lab experiences, site visits and coaching from Advanced Snow Managers and Certified Snow Professionals.

Snow and ice services are becoming an increasingly complex and critical part of many landscape companies’ offerings. By undervaluing snow and ice management, the typical college or university landscape-oriented degree program prepares students for only half, or – at best – three-quarters of the work and potential revenue of a year-round landscape firm. This degree model leaves graduates with a vast gulf in career-readiness in snow and ice management. 

Comprehensive preparation
Snow and ice management is an unforgiving industry, rife with opportunities for a crew leader, manager or owner to end up at the center of a lawsuit. As such, merely incorporating snow and ice management into a series of lessons or a handful of lectures across various courses is no longer sufficient preparation. It requires a comprehensive approach as a standalone component of a landscape-oriented degree track. SUNY Cobleskill has begun to use ASM as an essential factor in educating the next generation of industry professionals.

This Advanced Snow Management course brings students together from across curriculum areas, including landscape, plan science, turf management and agricultural engineering. Online ASM modules are supported with forum discussions and assignments highlighting learning outcomes. I manage the course day to day, and SIMA Director of Education & Outreach (and adjunct faculty) Phill Sexton coordinates and plans full-day lab experiences, including firm visits, mentoring and equipment rodeos. 

Real-world exposure
Placing students into the professional environment is an essential part of applying classroom knowledge in the real world. In one of the full-day labs, students visited Rick Kier, CSP, of ProScapes in Jamesville, NY. The students received a behind-the-scenes look at snow planning, operations and equipment management, and learned from Kier’s 30-plus years of experience. His professionalism and business location make ProScapes an excellent partner for incorporating mentorship into our ASM education at SUNY Cobleskill.

This May, eight students from the SUNY Cobleskill Advanced Snow Management  course completed ASM credentials as part of their degree completion. AS SUNY Cobleskill celebrates its centennial, the landscape program is looking ahead as it strives to more effectively prepare students for the complexities of snow and ice and green industries.

Timothy Marten is an assistant professor at SUNY Cobleskill in the Plant and Animal Science Department in Cobleskill, NY. Phill Sexton is the Director of Education & Outreach with SIMA and Adjunct Faculty at SUNY Cobleskill. Contact him at Phill@sima.org.