By Brian Birch, CAE
In 2012-2013 SIMA launched the first national awareness campaign for the private snow & ice management industry. Building on major successes from last year, the association spearheaded a campaign during the 2013-2014 winter.
The Impact of Snow campaign delivered as strong as the first year. The association refined its messaging and created new, helpful news releases, ranging from safety to awareness to the power of winter as a whole, for the media to take to the public. The winter didn't let anyone down this year, and the industry was ready.
Even by the smallest measure, SIMA messaging was seen by millions of people across North America. The most popular messages that reached the most people were tips for safe winter walking and safety tips before going out in a storm. See the image below for campaign highlights:
SIMA will continue its PR efforts on behalf of the membership and the snow & ice industry at large.