SIMA previews ASM program at Symposium

"Our membership felt there was strong need for in-depth training for operations and field managers, as well as individual operators--those with boots on the ground, so to speak."

By Cheryl Higley

Seeking to offer a rigorous, qualitative training program for snow management operators, SIMA is launching its new Advanced Snow Management certificate training program this fall. It unveiled a preview of the program during the 16th Annual Snow Snow & Ice  Symposium.

The program has been in the serious development stages for more than 18 months, and the instructional content has been created in concert with American National Standards Institute guidelines. SIMA has worked with a curriculum development expert and a  stakeholder advisory group made up of SIMA committee members, industry experts, insurance companies and end users to develop the program.

While SIMA currently has appx. 200 Certified Snow Professionals, that designation is geared for owners and high-level management. SIMA is hopeful that the ASM program will fill a void in the industry.

Phill Sexton, director or education and outreach for SIMA says "Our membership felt there was strong need for in-depth training for operations and field managers, as well as individual operators--those with boots on the ground, so to speak."

The ASM program will be available online 24/7 and includes four online training certificate courses:

•   Safety & Core Principles

•   Sidewalk Operations

•   Plowing Operations

•   Ice Management

Safety & Core Principles is a required prerequisite. Once that module is passed, operators can choose to take any or all of the remaining certificate courses. Those who pass all four will earn the Advanced Snow Manager designation.

To learn more about Advanced Snow Management, contact SIMA at 414-375-1940.

Snow contractors giving back to a local community

Winter, with all its challenges, serves this industry well, but it can be especially harsh on those in need. Join with us and let's do something that has a greater impact and shows the true nature of the people in the industry!

By Brian Birch, CAE

The SIMA Symposium, a traveling trade show and educational event, is a whirlwind each year. Over 1,000 snow professionals storm a city, take over a hotel and convention center, and within a few days are gone. It is a strange thing if you really think about it; we come into a community, inject a bunch of money into it by being there, and then we leave. And most of the people in the community won't hear about it or know it happened.

But each year, we try to do a little something more, something that provides a longer, more lasting impact on the communities we choose for the Symposium. This year is no different, and we are very excited to share some details on our charitable initiative for the show this year; Coats for a Cause.

We are partnering with People Serving People (www.peopleservingpeople.org), a local charity in Minneapolis, to collect warm coats and clothing for families in need. So, as you prepare to come to the show, start thinking about those old winter coats or gloves you might have, or the spare winter gear you keep for your sidewalk crews, and please consider bringing them to donate at the show or boxing them up and shipping them to the SIMA office by June 12th. Winter gear of all sizes, including adult and children, is welcome. 

If you don't want to bring or ship anything, then please consider a simple donation - you can write a check at the show and drop it off at the registration desk by noon on Friday, June 21st. SIMA will also be making a $1,000 donation during Thursday's ribbon cutting ceremony to open the trade show floor. 

Please consider helping SIMA do a little bit to make winter more bearable for families in need. Winter, with all its challenges, serves this industry well, but it can be especially harsh on those in need. Join with us and let's do something that has a greater impact and shows the true nature of the people in the industry! 

Why I get butterflies before the Snow & Ice Symposium

Witnessing SIMA staff and volunteers build up to the show, manage through it effectively, and come out stronger on the other side is one of the most satisfying things about working at SIMA.

By Brian K. Birch, CAE, Chief Operating Officer, SIMA
Okay, I admit it. I get the butterflies every year around this time, right when we move from May into June and we all realize that the Snow & Ice Symposium is right around the corner. All of a sudden, I realize that I'll be gone for 10 full days, the equivalent of a marathon for us as a staff in our work at SIMA. Over the next few weeks, our staff will have to prepare our family and friends for the simple fact that we will not be available to them for over a week, unless there is an emergency.

But this nervous energy isn't a negative thing; its just the anticipation of the culmination of a full year's worth of work by our staff and volunteers. This will be my 8th year in a row of butterflies before the show, and I think I'm able to communicate now the simple reasons why we get geared up and excited (and a little nervous) for the show;

Good people
The show is the one time each year when we see all of our customers together. These relationships sustain our energy and passion throughout the following year, long after the show has passed. I know that all of us are continuously thankful that we work with an industry composed of good, down to earth professionals who do good work, know how to have fun, and engage in professional dialogue and peer education. I don't think all industries are as rich as ours is in terms of the quality of the people within it; I firmly believe there is something unique about our industry.

A market in action
Its always been fascinating to me that the SIMA show, as the only national trade show and educational symposium for snow professionals/contractors, is a microcosm of the snow industry and market as a whole. All of the major elements of our market are at the show, including contractors (big, small, and in between), suppliers, educators, business partners, and even some consumers. It's exciting to hear new ideas, challenges, and innovations each year.

Hard work
Ask any of our staff or our volunteers/board members and they will tell you, putting on a show like this each year is challenging. From signage to registration, trade show to educational sessions, committee meetings to receptions, and everything in between, there are literally hundreds of action items to manage and implement pre-show, onsite, and post-show. Witnessing SIMA staff and volunteers build up to the show, manage through it effectively, and come out stronger on the other side is one of the most satisfying things about working at SIMA.

Pride
Perhaps the most important reason I get butterflies before the show is for this reason; we are all proud of our industry and our show, and we want everyone who experiences it with us to feel good and be proud too. We hope if you join us at the show, you will.

So don't worry too much about me, I am nervous for all the right reasons. Hope to see you at the show, more info at http://www.sima.org/show. 

Growing snow management return on investment...

How do I invest in education and relationships professionally, while not sacrificing too much time away from my home and family?
-Brian K. Birch, CAE, Chief Operating Officer, SIMA

Over the past 9 years, I have traveled and spoken with hundreds of snow professionals in my role with SIMA. I've learned so much from these folks, and have been truly humbled by the ingenuity and resourcefulness of our industry.

One thing that I have heard consistently over the years is that the world is changing rapidly, and adapting to such change is a major challenge. In our industry that seems to be the case - liability is up, costs are up, and competition is too. Even the most efficient snow professionals are challenged in this environment. Even more so, a recent survey we conducted indicated that the single biggest personal challenge snow pros face is balancing work vs. home. So the basic question comes to mind; How do I invest in education and relationships professionally, while not sacrificing too much time away from home?

These central questions helped to frame SIMA's planning of the annual Snow Strategies Forum for 2013. 

Our dream is to build a high-quality, time-sensitive event targeted at snow professionals AND facilities/property managers. We are actively attempting to create a safe, collaborative place where these two groups can learn together and talk more effectively, in the space of about 48 hours.

There are numerous snow-specific events this year available through a number of private companies and groups, and SIMA is excited that snow professionals have so many options to choose from this year. I honestly feel that we have created the most well-balanced snow-specific event of the year. I truly think that the Snow Strategies Forum: Growing Snow Management ROI, will offer the best return on investment, both in money and time, for these reasons:

Leadership matters
We have created an environment at the forum that rewards and recognizes leadership in the snow industry. We'll be honoring the 2013 CEO of the Year at the forum this year, and we'll also be working with attendees to brainstorm and influence the next Impact of Snow campaign, building on the wildly successful awareness campaign we conducted this past year. These networking events will encourage leaders in the industry, and hopefully leaders in the facilities management world, to continuously improve and grow.

Diversity matters
The challenge of identifying two audiences for the forum forced us to be more thoughtful about the educational component. I think you'll find this year's forum to be the most diverse in its educational lineup and array of speakers, including speakers from the US Chamber of Commerce, the Environmental Protection Agency (EPA), and more. Our goal is to provide new insight and opinions to attendees; we feel the best way to adapt in a changing world is to understand new trends and information. Topics range from conflict resolution, to leading with values, to deicing and its impact on concrete, to best practices in snow management service, to building quality RFP's to manage snow removal costs, to the potential impact of climate change on winter weather in North America.

Location matters
The choice of Washington, DC this year was not only made due to the vast array of things a person can do there, although that is important. Its a symbolic decision tied to SIMA's growth as the only national non-profit trade association for the industry. For two years SIMA has been discussing and internally organizing itself to advocate more powerfully for our members and the industry, and holding our forum in DC is a commitment to our long-term goals in advocacy. But don't forget, DC is a great place to bring a family and make lasting memories tied to the history of the US and its place in the world.

We are actively working to create a space for leaders in the snow industry to meet and network together, along with a group of facilities professionals we hope will engage in this endeavor. Either way, please take a  little time to think about investing in the Snow Strategies Forum this year.

Special thanks to Ventrac and Meyer Products for sponsoring this year's forum, visit www.sima.org/forum for more information on the 2013 Snow Strategies Forum.

Why Volunteer?

I have been volunteering with SIMA for nearly 10 years, and have said countless times that I have received more from them than I could ever give back.

By Mike Mason, CSP

Anyone who has been involved with an organization that relies on volunteers to do most of the heavy lifting knows that 10% of the people do 90% of the work. I am on the board of our local baseball and softball league. We have over 900 kids in the program, and there are about 25 people who do probably 95% of the work needed. I am also involved in our local chamber of commerce as well as other local associations and I can say with certainty that the 90-10 rule holds true there as well. 

What’s so great about SIMA is that the ratio is much different. I can’t tell you what percentage of the membership actively volunteers, but I can say for sure that it is closer to 20% than 10%. I have been volunteering with SIMA for nearly 10 years, and have said countless times that I have received more from them than I could ever give back.

Volunteering has given me many opportunities to network with a lot of great people across North America. Through these networking opportunities I have forged many great friendships, affording me the opportunity to grow and gain perspectives that I haven’t been able to locally. Don’t get me wrong, the local chamber as well as some local associations have contributed to the growth of our company as well as my personal growth, but not in the same way that SIMA has.    

Being able to share struggles as well as victories with other members has allowed me to deepen a lot of these friendships and contribute to my personal growth. Coupled with this has been the growth and betterment of our organization. We have been able to add service lines, improve efficiency, better train our staff, and improve the administrative functions because of these relationships. 

So, as we put the plows away and wrap up another winter season, I hope that you will consider getting more involved with SIMA in 2013. The friendships and knowledge you will gain could quite possibly be what makes the 2013-14 winter season your best yet. 

SIMA’s annual call for volunteers is open now through May 15^th. Visit www.sima.org/volunteerinterest to fill out a short form if you are interested in joining a committee for the 2013-14 season. Visit here to find out more about the committees – Outreach, Editorial, Symposium, and Education. Thank you to all of our current volunteers, and we look forward to working with our members in the next year!

Mike Mason, CSP is the Chair of the SIMA Board of Directors, and the Vice President and COO of The Lawn Pro in Louisville, KY.

Leadership and sacrificing in sports

Sacrificing personal achievements to lift others to the finish for the greater good...isn’t that what leadership is all about? 

By Cheryl Higley
Sports...your success is usually measured by wins and losses and your stats page. We live in a hyper-competitive society, where some will do whatever it takes to win and those who don’t are quickly cast aside. 

When I was asked to write about leadership for the third-annual Snow Business CEO of the Year award, I immediately jumped on the sports topic. I had hoped to write about the leadership coach Tom Crean showed in guiding my beloved IU Hoosiers to a national basketball title, but we know how that turned out. 

So as I pondered what sports success and leadership means, I remembered:

• In 2008, Western Oregon University senior softball player Sara Tucholsky hit her first ever home run during a playoff game against Central Washington University. She missed first base and as she ran back to tag it tore a ligament in her knee. She crawled back to first base but could not get up. If her teammates helped her, she would be out. Instead two members of the opposing team picked up Tucholsky and carried her around the bases. Her three-run homer counted and eliminated Central Washington from the tournament.
• In 2012, Ohio high school track star Meghan Vogel had already won a state championship in the 1,600 meters. Running in the 3,200 meters she didn’t have enough left in the tank and decided to run at an easy pace just to finish. From the back of the pack, she watched as a runner fell and got up, only to fall two more times. Vogel sped up, lifted the runner and supported her weight and essentially dragged her to the finish line, making sure she crossed first.

These athletes showed there is more to life than winning. Sacrificing personal achievements to lift others to the finish for the greater good...isn’t that what leadership is all about? 

These athletes set an excellent example of how to show leadership. Those who emulate them, I believe, will be more successful and respected than those who climb their way to the top with little regard for those they stomp on in their journey to win at any cost. Just ask fired Rutgers coach Mike Rice. 

SIMA’s CEO of the Year award was created to recognize leaders with many of these leadership traits, and how they reflect on the values and culture of professional snow and ice management companies. If you work with or know of someone who would be a great candidate to receive the CEO of the Year Award in 2013, please nominate them at www.sima.org/ceo.

Cheryl Higley is Editor of Snow Business magazeine. 

Leadership Lessons from Abraham Lincoln

“I get knocked down…But I get up again…You're never going to keep me down.” 
- Abraham Lincoln

By Mark Adamson, Vice President, Douglas Dynamics, LLC
Alright, maybe I’m stretching credit for that quote a bit. You probably better know the above words from Tubthumping, a song by a band called Chumbawamba. But then again, we don’t know that Honest Abe didn’t say it, as his life certainly emulated the spirit behind the words. But before we talk about Mr. Lincoln’s perseverance, let’s talk about modern day heroes in our industry who make a living out of overcoming obstacles.

Once again, Fisher, Western, and Blizzard Snowplows has the pleasure of sponsoring the CEO of the Year Award. As a member of SIMA for over a decade, we have enjoyed long-term friendships with some of the most amazing business professionals. While it does take perseverance to take Mother Nature head on in the most extreme conditions, that is just the business we choose; a CEO also has to be concerned with the business of running a business. It comes with its own obstacles like a struggling economy, increasing fuel and health care costs, shrinking workforce talent, and competition...all unrelated to the weather.  

So, needless to say, a few failures along the way are expected. We never look forward to them, but in hindsight, we CAN cherish them. Not only do they test our mettle and separate the quitters from the achievers, they also teach us valuable lessons. Thomas Edison, an American Inventor who, singly or jointly, held a world record 1,093 patents, was allegedly quoted as saying “I never failed, I've found 10,000 ways that don't work.”

But this blog is not about Thomas Edison. It is about the inspiration that Abraham Lincoln has provided me, and no doubt millions of others, long after his passing. I’m not sure when in my childhood I verbally affirmed Lincoln as my favorite president, but it was before I was 7 years old. That is the year we had to dress up as our favorite president for class (and no, you will not have the benefit of a photo). My young inspiration may be as simple as the proximity of our birthdays; I was born on February 13th between Valentine’s day and Lincoln's birthday. 

However, my true admiration and pursuit of learning about my hero didn’t really occur until my early teens when I was leafing through my parent’s old Reader's Digests and I discovered an article on the failures of Abraham Lincoln. I’m sure you have seen reprints of the same list, but when I saw it for the first time I was amazed at his fortitude. If you haven’t seen it before, consider this:

A common list of the failures of Abraham Lincoln (along with a few successes):

• 1831 - Lost his job
• 1832 - Defeated in run for Illinois State Legislature
• 1833 - Failed in business
• 1834 - Elected to Illinois State Legislature (success)
• 1835 - Sweetheart died 
• 1836 - Had nervous breakdown 
• 1838 - Defeated in run for Illinois House Speaker 
• 1843 - Defeated in run for nomination for U.S. Congress 
• 1846 - Elected to Congress (success)
• 1848 - Lost re-nomination
• 1849 - Rejected for land officer position 
• 1854 - Defeated in run for U.S. Senate 
• 1856 - Defeated in run for nomination for Vice President
• 1858 - Again defeated in run for U.S. Senate 
• 1860 - Elected President (success)

Talk about testing your mettle…why this man did not just give in from what I call “mettle fatigue” should inspire us all. True leaders, many who would easily pass the test as CEO of the year, exist in SIMA. They have met adversity, got” knocked down”, but got “up again.” I will issue this fair warning; as I interact with many of you at future events, one of my favorite questions to ask a leader is “What is your greatest failure?” Not “biggest” failure, but “greatest” failure! It sounds like an oxymoron, but it is a question that is rarely asked, and yet defines most of us more than our successes do. The path to greatness has many bumps, do you cherish yours?

I hope to see you at the Snow Strategies Forum for the CEO of the Year Award, August 5-6, in the city where in Abraham Lincoln united and inspired a great nation...Washington DC!

SIMA’s CEO of the Year award was created to recognize leaders with many of these leadership traits, and how they reflect on the values and culture of professional snow and ice management companies. If you work with or know of someone who would be a great candidate to receive the CEO of the Year Award in 2013, please nominate them at www.sima.org/ceo.

Mark Adamson is the Vice President, Sales and Marketing for Douglas Dynamics, LLC (Fisher Engineering, Western Products, Blizzard Snowplows).