Sharing the impact of snow

This campaign, which we dubbed the Impact of Snow, is the first national awareness campaign ever conducted on behalf of the professional snow management industry. 

By Brian Birch, CAE,
Fighting the worst that Mother Nature can throw at you is part of what makes this industry great. This season, SIMA set a strategic goal to advocate for the values and services that snow professionals provide to the public. The association launched an official Impact of Snow awareness campaign, working with a PR firm out of Washington DC to target regional and national media outlets, as well as snow industry professionals. 

This campaign, which we dubbed the Impact of Snow, is the first national awareness campaign ever conducted on behalf of the professional snow management industry. 

To get started, SIMA pulled together a team of volunteers from across the US and Canada and met with them in October in person in Louisville, KY. That group helped brainstorm what became five separate press releases targeted at the media and the public, designed to both increase public safety and highlight the true value of professional snow removal. This included representatives from Pro-Tech Manufacturing & Distribution, whom we are proud to thank for their strong financial and strategic support.

This multi-media campaign is just the beginning of a much broader focus on advocacy and awareness by SIMA. See the image below for some tangible results from the Impact of Snow Campaign; a full update will be provided at the 16th Annual Snow & Ice Symposium during the General Membership Meeting in Minneapolis, Minnesota. Scroll down to check out some of the images that were shared via Facebook and in other areas during the campaign.