'This marketing piece visualizes the critical importance of site engineering in a way that is easy to understand for prospective and current customers.'
By Brian Birch, CAE
Since SIMA revamped what it means to be a member of the association last fall, the staff has been hard at work creating new and better resources for our members. With that in mind, SIMA recently released the Site Engineering Sell Sheet that members can download and reproduce as an educational and planning tool.
This marketing piece visualizes the critical importance of site engineering in a way that is easy to understand for prospective and current customers. It can also serve as a quick training reminder for your field employees. The Site Engineering Sell Sheet features high-quality graphics and consumer-friendly language to help your customers understand the important, often overlooked details on their sites. It also offers best practices for hiring professional snow and ice management service providers.
Areas of consideration include building entrances, curbs, drainage, snow pile storage, steps and ramps, and potential for damage. The information used was compiled from SIMA’s vast well of training and best practices information and reviewed by the Best Practices and Education Committees. SIMA members can download this free sell sheet online at www.sima.org/SitePlan.
Brian Birch is SIMA’s Chief Operating Officer. Contact him at firstname.lastname@example.org.