By Cheryl Higley
The 2014 launch of the new SIMA website improved functionality not only for visitors but also for the back-end processed of the association that have allowed us to better serve our members.
SIMA is dedicated to providing the industry with comprehensive training and educational tools to help empower snow and ice management companies as they build stronger businesses. As such (and after a cyber-attack on our previous educational arm - GoPlow.com), we followed up the new website and more robust SIMA Training Center with the 2015 launch of the new SIMA Library.
Still in its infancy, the Library houses the most recent Snow Business archives as well as new content generated by myself, SIMA staff and industry experts. It's a work in progress, but we hope you find the easily searchable Library useful.
Now that we have launched the Library, the next goal is to add further value, specifically for those who have made the financial commitment to join SIMA. The Library allows us to protect some content solely for SIMA members, and over the next year we will begin building more in-depth content covering a variety of topics that will be accessible through a password-protected Members Only section.
Expanding our goal
Our goal as an association, through training, Best Practices, Snow Business magazine, and various digital initiatives like the Training Spotlight and Snow Business Insights e-newsletter is to provide as much education and information as possible to the industry at-large; however, we also believe membership has its rewards. This is a new step for SIMA, so we hope you'll be patient as we build the Members Only content. We also are seeking your input as we build the section. Please feel free to contact me at firstname.lastname@example.org and let me know what resources you'd like to see us add to the Members Only site.
Cheryl Higley is editor in chief of Snow Business magazine and Editorial and Information Manager for SIMA.