Culture: If you build it, they will come

'Creating the kind of culture that shapes careers starts with a decision to make employees one of the top priorities in your company’s mission.'

The August issue of Snow Business is focused on Culture: If you build it, they will come. And, as an association, SIMA is focused on professionalism and success for organizations of all sizes and for individuals who may be looking at our industry as a possibility for their future. A positive and nurturing company culture can provide the right environment to grow roles typically thought of as temporary or seasonal jobs into careers that can last for years or even a lifetime. 

It’s human nature to feel good about being able to contribute as part of a team that’s working toward a common goal. When people feel like they are an important part of a productive team, loyalty builds; and as a result, they want to stay where they feel that they have a future they can count on. Belonging and the stability that comes from teamwork are important elements to help your organization become a workplace of choice, one that attracts, trains, and retains the talent that’s needed for sustainable success and helps you overcome the constant battle to build or rebuild your team.

Creating the kind of culture that shapes careers starts with a decision to make employees one of the top priorities in your company’s mission. Every owner, every company will take a slightly different path to success but there are some essentials that will help to form the foundation you need to continue to build. The resources you need are at your fingertips, starting with SIMA and Snow Business. We have the experts, professionals and networking opportunities to help you connect with others who have found the way and are willing to share what they’ve learned to help you build it, so they will come.

For more on building culture and a stronger workforce, visit www.snowbusiness-digital.com to view the online issue of Snow Business. If you’re ready to take the next step, join us for the Season Opener: Build Your Dream Team in Baltimore on September 19-20. Learn more and register at www.sima.org/dreamteam.