Why do stories matter in the snow and ice industry?

'We want to hear your stories about challenges or triumphs – and we want to share these stories with the industry, as we all have much to gain by hearing from our peers.'

By Brian Birch
I have been a small part of this great industry for almost 10 years now. And though my life and my role at SIMA has changed over those years, I am still amazed and excited about the stories I hear our members tell each year. This industry is tough, and the people who create consistent businesses in snow are the most resourceful entrepreneurs I have ever met.

Over the years I’ve heard members speak about medical emergencies, fires, accidents, and theft. I’ve listened as they shared their tales of charity, innovation, and success. I never tire of hearing true snow professionals talk about their work and the companies they have built through years of struggle and hard work. This is why each year SIMA and Snow Business offer the Greatest Story Never Told. We want to hear your stories about challenges or triumphs – and we want to share these stories with others in the industry, as we all have much to gain by hearing from our peers.

Take a moment to think back on where you have come since you started in this industry. What were the major moments that created success? What have you overcome that others could learn about? What is unique about your company that could help the next professional who is just starting out? 

Now take 10 minutes to collect your thoughts and submit your story for the Greatest Story Never Told at www.sima.org/mysnowstory. Here is what you can gain if you win:

• The cover story and feature in the in May/June issue of Snow Business.
• A professional video shot to share with clients, colleagues, and friends.
• $500, a free registration to the 17th Annual Snow & Ice Symposium, and recognition at the Snow & Ice Industry Awards night.

Special thanks to Caterpillar, Inc., a company who shares our passion for good stories and good people.